Manufacturer of drinks
and functional products

Select region:
Global

About us

"NEW PRODUCTS" — A EUROPEAN COMPANY WITH DYNAMIC DEVELOPMENT THAT SETS TRENDS IN THE FOOD AND BEVERAGE MARKET.

Video about company
0:00
/ 0:00

New Products Group is one of the biggest producers of beverages and snacks in Ukraine. The Company has been operating for over 21 years and is included in the Register of the largest taxpayers in the country.

Today, New Products Group exports its products to 23 countries, including Poland, the Czech Republic, the Netherlands, Italy, Romania, Moldova, Georgia, Azerbaijan, India, Israel and others.

Complete information about the company

PRODUCTS

For about two decades, our company has been creating unique products with due account for the consumer needs to ensure that millions of people around the world get the best products and enjoy their life.

APPS - дополнительное изображение
Kings Bridge - дополнительное изображение
NON STOP - дополнительное изображение
PIT BULL - дополнительное изображение
EAT ME - дополнительное изображение
REVO - дополнительное изображение
SHAKE - дополнительное изображение
Shake Zero - дополнительное изображение
PRYRODNE DZHERELO - дополнительное изображение
Hаisenberg - дополнительное изображение
New Products Group releases more than 220 assortment products under 10 brands: APPS™ Kings Bridge™ NON STOP™ PIT BULL™ EAT ME™ REVO™ SHAKE™ Shake Zero™ PRYRODNE DZHERELO™ Hаisenberg™

The company focuses on ongoing experiments with natural ingredients, smart flavour combinations and the creation of cross-сategory innovative products.

Quality

Quality check of beverages takes place in a special licensed laboratory at all stages of the production. The company has implemented and certified a system of quality and food safety management, which is based on compliance with the certification scheme FSSC 22000 (Food Safety System Certification 22000) - the most modern recognized world safety standard. In particular, the certification scheme of food safety management systems, which includes the following elements: ISO 22000:2018, ISO/TS 22002-1:2009 and additional requirements of FSSC 22000, controls the entire product and production chain - from the acceptance of raw materials to the use of the product, which ensures the highest standards of safety and stability of products

ISO 9001 & ISO 22000
ISO 9001
& ISO 22000

PRODUCTION

EVERY YEAR THE COMPANY INVESTS IN UPGRADING AND EXPANDING PRODUCTION CAPACITIES

The history of New Products Group's beverage production began with the construction of a modern plant in Zhashkiv— a small town on the border of the Kyiv and Cherkasy Regions of Ukraine. The enterprise, which has become the "heart" of the Сompany and the center of production of Ukrainian drinks of the highest quality that meet the strictest international standards, was built in Zhashkiv for a reason.

The uncompromising quality of the Сompany’s products is primarily determined by water, which serves as its basis. For the production of beverages, New Products Group uses only artesian water from local springs, characterized by optimal mineral composition for daily consumption. The highest quality of the artesian water encouraged the Company to launch the bottling line of drinking water PRYRODNE DZERELO™.

The modern equipment installed at the Company’s production facility allows us to produce the widest range of packaging and beverages that meet all world quality and safety standards. High-speed bottling lines are operating at the plant, which allows for enterprise operation modernization.

PRODUCTION
PRODUCTION

In 2020 a major event took place: the opening of a separate production unit in Zhashkiv — a new-generation brewery New Brew. The preparation was thorough: in 2017, innovative German equipment was purchased, and during 2018-2019 the construction of premises and installation of lines continued. The new production facilities include a brewery, a fermentation department, a beer fermentation, and maturation department, and packaging equipment to ensure the highest quality of products. 

The modern equipment installed at the Company’s production facility allows us to produce the widest range of packaging and beverages that meet all world quality and safety standards. High-speed bottling lines are operating at the plant, which allows for enterprise operation modernization. 

The processes of development, improvement, control, etc., are managed by highly qualified and certified brewers. At the same time, all routine processes at the enterprise are automated, minimizing the influence of the human factor. In particular, the plant has a CIP system for cleaning equipment using disinfectants and water; this allows to achieve the highest level of hygiene in the workplace, which is a guarantee of the quality and stability of products.

Quality control of beverages occurs at all production stages and is carried out in a special certified laboratory. The Сompany has implemented and certified a food quality and safety management system in accordance with the Food Safety System Certification 22000 (FSSC 22000) — the most modern internationally recognized safety standard. In particular, the Certification scheme for food safety management systems consists of the following elements: ISO 22000:2018, ISO/TS 22002-1, and Additional FSSC 22000 requirement, which controls the entire product and production chain — from the acceptance of raw materials to the consumption of the product, which ensures high standards of product safety and stability.

Stages of development

THE STORY OF OUR SUCCESS IS THE STORY OF UNDERSTANDING THE DESIRES OF CONSUMERS. WE CAREFULLY STUDY THEIR EXPECTATIONS AND PREFERENCES AND MONITOR GLOBAL TRENDS TO CREATE PRODUCTS THAT ARE CHOSEN BY MORE AND MORE PEOPLE AROUND THE WORLD.
NON STOP™ Military
  • NON STOP™ Military
  • EatMe
  • ZHASHKIVSKY KABAN
2022

The Company underwent global changes and entered a new historical stage of development. The outbreak of a full-scale war created conditions in which the Company had to adapt quickly to the changed realities in order to maintain its leading position and be a solid foundation for the Ukrainian economy, army, and society.

2022 was a year of searching for bold and innovative solutions, including building sales in alternative distribution channels. Thanks to the strategy we chose, the challenges we faced, and the continuous and well-coordinated work of our team, even under enemy fire, we were able to quickly (in March) establish uninterrupted logistics, resume sales and exports, and demonstrate positive momentum.

In order to help the government, the Company focused its activities on the production of the most popular products among the civilian population and military personnel, including drinking water, nutrition bars, etc. The Company launched a unique energy drink, NON STOP™ Military, which is sent exclusively to the front line and is completely free of charge. The first batch (1 million products) was completed in almost 3 months. The EatMe™ snack and ZHASHKIVSKY KABAN™ beer lines were expanded with special military-inspired products, part of the proceeds of which are donated to the army. In the same year, the Company introduced a new brand to Ukrainian consumers – natural lemonades at an affordable price, LIMONADIA™.

The need to prove the importance of purchasing Ukrainian goods gave the Company a new impetus to further expand its geographical presence on the world map and enter new markets. Despite all the difficulties, the first shipments of products were made to Bulgaria, Romania, and the Czech Republic, and production was launched in Poland, other European countries, and Central and Eastern Asia. To this end, the Company opened its first office in Europe, which will enable it to expand geographically even more rapidly. New Products Group became the first Ukrainian company to open a production facility in India and started production for the South East Asian markets.

NON STOP™ Military
SHAKE™ ZERO ALCOHOL
  • SHAKE ZERO
  • PIT BULL
  • NON STOP
  • NewBrew
  • Brewery
2021
BREWERY NEW BREW
  • Brewery
  • New Brew
  • beer
2020

Questions & answers

0
ABOUT THE COMPANY
ABOUT THE COMPANY
Is New Products Group a Ukrainian company?

Yes, New Products Group has been operating since 2003 and is one of the largest Ukrainian producers of beverages and snacks in Ukraine.

Where can I find corporate logos and images?

You can find them by the link.

How can I file an application to work in New Products Group?

Please send your resume to: cv@newproducts.ua.

We are using cookies

This is necessary to improve your experience on our website.
Learn more

Submit