Manufacturer of drinks
and functional products

Select region:
Global

Stages of development

THE STORY OF OUR SUCCESS IS THE STORY OF UNDERSTANDING THE DESIRES OF CONSUMERS. WE CAREFULLY STUDY THEIR EXPECTATIONS AND PREFERENCES AND MONITOR GLOBAL TRENDS TO CREATE PRODUCTS THAT ARE CHOSEN BY MORE AND MORE PEOPLE AROUND THE WORLD.
Direction:
NON STOP™ Military
  • NON STOP™ Military
  • EatMe
  • ZHASHKIVSKY KABAN
2022

The Company underwent global changes and entered a new historical stage of development. The outbreak of a full-scale war created conditions in which the Company had to adapt quickly to the changed realities in order to maintain its leading position and be a solid foundation for the Ukrainian economy, army, and society.

2022 was a year of searching for bold and innovative solutions, including building sales in alternative distribution channels. Thanks to the strategy we chose, the challenges we faced, and the continuous and well-coordinated work of our team, even under enemy fire, we were able to quickly (in March) establish uninterrupted logistics, resume sales and exports, and demonstrate positive momentum.

In order to help the government, the Company focused its activities on the production of the most popular products among the civilian population and military personnel, including drinking water, nutrition bars, etc. The Company launched a unique energy drink, NON STOP™ Military, which is sent exclusively to the front line and is completely free of charge. The first batch (1 million products) was completed in almost 3 months. The EatMe™ snack and ZHASHKIVSKY KABAN™ beer lines were expanded with special military-inspired products, part of the proceeds of which are donated to the army. In the same year, the Company introduced a new brand to Ukrainian consumers – natural lemonades at an affordable price, LIMONADIA™.

The need to prove the importance of purchasing Ukrainian goods gave the Company a new impetus to further expand its geographical presence on the world map and enter new markets. Despite all the difficulties, the first shipments of products were made to Bulgaria, Romania, and the Czech Republic, and production was launched in Poland, other European countries, and Central and Eastern Asia. To this end, the Company opened its first office in Europe, which will enable it to expand geographically even more rapidly. New Products Group became the first Ukrainian company to open a production facility in India and started production for the South East Asian markets.

NON STOP™ Military
SHAKE™ ZERO ALCOHOL
  • SHAKE ZERO
  • PIT BULL
  • NON STOP
  • NewBrew
  • Brewery
2021
BREWERY NEW BREW
  • Brewery
  • New Brew
  • beer
2020
NEW DESIGN
  • NON STOP
  • energy drinks
2019
GREEN ENERGY™
  • GREEN ENERGY
  • energy drinks
2018
WHY NOT™
  • WHY NOT
  • APPS
  • keg
  • cider
2017
BEERTAIL
  • beertail
  • APPS
  • EatMe
  • SHAKE
2016
ECO-FRIENDLY PET PACKAGING
  • PET
  • REVO
  • SHAKE
2015
SNACKS
  • snacks
  • bars
  • popcorn
2014
ROGER’S™ / ZOLOTY DZHMIL™
  • low-alcohol drinks
  • cocktails
  • whipped drinks
2013
MOJO™
  • MOJO
  • non-alcoholic drinks
2012
PIT BULL™
  • PIT BULL
  • energy drink
2011
PRYRODNE DZHERELO™
  • PRYRODNE DZHERELO
  • water
2010
LAUNCH OF A PET BOTTLING LINE
  • PET
  • plant
2009
CONSTRUCTION OF NEW STORAGE FACILITIES
  • plant
2008
REVO ENERGY™ / REVO ALCO ENERGY™
  • REVO
  • plant
2007
KING’S BRIDGE™
  • KING’S BRIDGE
2006
NON STOP™
  • NON STOP
  • plant
2005
CREAMEL™
  • CREAMEL
  • low alcohol drinks
2004
SHAKE™
  • SHAKE
  • low alcohol drinks
2003
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